Resist the urge to re-send your first email.
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Include firm questions like, "Are you free for a demo this Friday?" or "Can you return all feedback on the initial proposal by next Tuesday?" and give your prospect an actionable request to respond to. I hope we can catch up soon," make sure you give your prospect an opening to respond. So, instead of an ambiguous statement like, "I think I can really help you. Whether you’re closing for another five minutes of their time, a demo, or a discovery call, you’d better have a purpose and call-to-action every time you reach out to your prospect. Every communication you have with a prospect - from initial outreach to final paperwork - should include a close. Closing isn’t just a will-they-or-won’t-they-sign-the-contract question. The problem is, these aren’t questions and none of them ask for a close. We throw in an "I’d love to hear back from you" or "I’d like to learn more about what you do." When we send an initial follow-up email to fish for a response, salespeople often soften them. First, ask yourself (honestly) if you included a close in your first attempt.įirst, ask yourself if you included a close in your first attempt. Follow them, and you’re more likely to welcome a few of those prodigal prospects back into your open arms. So, what’s your next step? Here are several principles to adhere to when sending a follow-up email after no response. There are too many reasons for following up. It may not have been the right time they may have seen it, but forgotten to reply your email got buried in their inbox they may not be interested now, but if you stay in contact, they’ll be interested later. Many factors affect a prospect’s decision to not respond to your email. If your prospect doesn’t respond to your first email, you might be thinking to yourself, “Well, if they didn’t respond the first time, then surely they’re not interested in the product and I should leave them alone.” Keep the body of the email as short as possible.Resist the temptation to be passive-aggressive in your opening.Start the message with a reminder of your last touchpoint.Resist the urge to re-send your first email.Ask yourself if you included a close in your first attempt.So don’t ever skip following up - it can cost you a closed-won deal.
For instance, if your average reply rate for your first email is 5%, your follow-up email will have an average reply rate of 7%. The first follow-up email has a 40%-increase in reply rate in comparison to the first email. Those eleven percentage points may look small, but they’re the difference between a yes and a no.įollow-up emails also have a higher reply rate in general. Research shows that if you add just one more follow-up email, you can increase your average reply rate by eleven percentage points. Even if the situation looks bleak, it’s important to continue following up after no response. How many times has a deal been going along without a hitch until, suddenly, it’s not? One week of silence passes, then two, and you’re left wondering what you did wrong and if there’s any way to fix it.īy this point, you’ve likely sent previous follow-up emails or left voicemails on your prospect’s inbox. It’s simple: Following up is critical because it significantly increases your chances of getting a response. Why send a follow-up email after no response? Templates for Follow-Up Emails After No Response.Follow-Up Email After No Response Example.Second Follow-Up Email After No Response.
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How to Write a Follow-Up Email After No Response.Why send a follow-up email after no response?.In this post, I’ll show you how to send a follow-up email after no response - and get that prospect to close at last. You don’t want that 11-point gap to cost you a major contract or prevent you from exceeding quota.
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